Associate Director – Integrated content advertising solutions,
Posted Aug 26, 2009

Montreal, Quebec, CANADA 1 Position(s)
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Business Development, Project Management, Sales
Telecommunications
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Associate Director - Integrated content advertising solutions

Company: Sympatico / MSN Portal (Bell Canada)
Reporting to: Director, French Portal, Sympatico / MSN


Company Profile
Sympatico.MSN.ca is the most visited Internet destination in Canada, reaching 85% of online Canadians, with over 19 million monthly unique visitors experiencing its entertainment, information and communication services.
Sympatico / MSN delivers exclusive content to Sympatico High Speed Internet service subscribers, as well as value-added services such as MSN's popular Hotmail, Messenger and Search services. The homepage itself is seen over 400 million times a month. The website was born in 2004 as a merger of Sympatico.ca and msn.ca, which had been the #1 and #2 web portals in Canada. Bell Sympatico is Canada's leading ISP, while MSN Messenger is used by more Canadians than any other instant messaging service with more than 10.6 million users and MSN Hotmail is the leading web-based email service, with 12.6 million Canadian users.
Sympatico/MSN combines MSN's industry leading tools with Sympatico's deep content offerings from leading providers. The Internet has emerged as a credible media source, attracting an increasing number of Canadians and our business expects to significantly grow over the next years.

Job Overview
The integrated solutions (IS) lead's main goal is to help monetizing portal traffic and content assets by providing advertisers with advertising solutions that are embedded into content channels. The IS lead will deliver on this goal by working with content channel product managers, sales team agencies and clients to frame the ideation process, socialise proposed solutions, assess cost and pricing and support delivery of sold advertising programs.

Key Responsibilities:

1. Concept development & project proposals
 Work with sales, clients, agencies and product managers to provide a framework and feed the ideation process
 Manage and produce sales presentation and pitch documents and development process
 Produce proposals and content integration ideas for channel sections
 Tracking ideas and interest levels
 Rally cross functional team to build and assess content integration ideas
 Build strong and successful pitching solutions

2. Product team interface
 Improving use of sales calls and product managers meetings
 Working with product managers on specialized product offerings
 Develop market demand tool for new content assessment
 Work with Product in both the Toronto and Montreal offices, with Bell and MSN teams, to ensure that integrations align with portal plans, editorial calendars and content partnership
 Re-aggregating our content and tools to suit a client's needs

3. Sales interface and sales support
 Develop pricing for content advertising solutions
 Providing tools to facilitate the pre-sales process
 Increase regular communication between Product & Sales teams
 Attract new advertisers by creating multi-channel or channel agnostic integration programs
 Help build standardized, coherent pricing and benchmarking for solutions
 Define and track content integration deal success metrics
 Post mortems to identify opportunities for improvement

4. Project delivery
 Develop a pool of creative and technical development agencies, manage the content integrations team to deliver on advertiser expectations - on time, on spec, on budget
 Work with project manager to ensure delivery and manage all parties expectations
 Manage process of engagement of cross functional teams (product, development, vendors, sales, ad operations) across portal and MSN teams

As a Leader you will be expected to:
 Foster a culture of team spirit, excellence, creativity, innovation, initiative, flexibility and autonomy
 Have the ability to create an atmosphere that energizes others
 Have the confidence and knowledge to make difficult decisions
 Build a diversified and complementary team
 Always have the customer & audience at the centre of key decisions
 Create an environment of high performance, excitement, informality and trust
 Reward improvements and celebrate results

Specific Skills Required:
 5-10 years experience in Internet Media
 Excellent communication skills in French, both verbally and in writing
 Good communication skills in English, both verbally and in writing
 Business development experience
 Knowledge of web metrics measurement tools, internal (Omniture) and external (Comscore)
 Knowledge of web development best practices
 Project Management experience
 Knowledge of and ability to apply usability best practices

Additional Information:
Company name: Bell Canada - Sympatico.MSN.ca
Resource person's name: Geneviève Harnois (genevieve.harnois@bell.ca)
Date candidate required: Immediately
Job location (city): Montreal

The masculine and feminine used in this job offer refer equally to employees of both sexes and in no way represent a particular distinction based on gender. Bell is an equal opportunity employer.