Dieppe, NB, CANADA; Moncton, NB, CANADA 1 Position(s)
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Management; Marketing
Executive Search
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Our client, a successful organization in the consumer packaged goods industry, is looking for a dynamic professional who can drive the growth of its brands, specifically food products, to increase profits and gain competitive advantage.

In this key role you will report directly to the VP of Marketing and be responsible for building successful brand strategies for a line products aimed at Canadian, U.S. and export markets. You will also be responsible for evaluating, defining and positioning new products, and creating innovative marketing plans to promote them. Partnering with other key leaders within the organization, notably the Business Development Manager and Product Innovation Manager, you will drive and coordinate the development of new products and new product launches.

With your highly develop analytical and leadership skills you have the ability to motivate your team -- a Retail Brand Manager, Appetizer Brand Manager, Packaging Specialist and Marketing Coordinator - to achieve new levels of success in growing brand share and brand loyalty among consumers. Other major responsibilities of the position include managing the FS & Retail Marketing budget, and developing a strong business relationship with the outside marketing/advertising agency that the organization contracts to develop marketing collateral, sales promotions, and a media plan for both print and broadcast.

As a perceptive observer of market trends, you will have the insight and knowledge required to provide analysis of competitive brand activity and recognize opportunities for growth. With your strong corporate communication skills, you will ensure that marketing/branding efforts are conveyed to all stakeholders within the organization to help build consensus for branding initiatives.

To excel in this challenging role you will have a BA in Marketing and a proven track record of success at other organizations in the consumer packaged goods industry. Strong project management and interpersonal skills are essential, and excellent communications skills, both written and oral, are a must.

If you are a brand visionary ready to contribute to the profitable growth of an organization renowned for its customer service and professionalism, please contact Jennifer Myles at (506) 857-2156, , or forward your cv by email to sorry , you must add reply first to see links . All calls and correspondence will remain strictly confidential.
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